VAS cloud — The service of additional earning

Artem Tereschenko | Published: 18 November, 2019

One of our latest developments is the turnkey implementation of a service for monetizing the DPI. The VAS Cloud service is designed to generate additional profit for the operator by displaying advertising banners on http-pages. The service is relevant to use in free Wi-Fi networks in conjunction with the HotSpot module: a subscriber who logs into your Wi-Fi network can be connected to an ad display.

This service is supported only with inline installation scheme. The DPI with GUI platform connects the ads aggregator resource via VAS Cloud. When the subscriber observes this advertisement, the reverse process occurs: GUI calculates the amount of impressions, clicks and sum of money that the operator receives.

VAS Cloud implementation

Implementation scheme

The key elements of the scheme are VAS Experts DPI, GUI, VAS Cloud and advertisement aggregator.
The interaction is handled according to the following algorithm:

  1. the operator activates the service in graphical user interface;
  2. the list of HTTP resources to show ads on is automatically loaded from VAS Cloud to VAS Experts DPI (this list is determined by the cloud);
  3. when switching to any resource from the DPI list, it injects a banner code that is automatically loaded from the VAS Cloud (the banner is determined by the cloud);
  4. the operator determines for which subscribers to activate the advertising display service;
  5. banners are shown to subscribers. The advertising aggregator receives information about impressions and clicks and counts the ISPs gain;
  6. the operator can request a withdrawal of these earning from the VAS Cloud personal account at any time.

The service is available after registration in the operator’s personal account.

Personal account

The advertising management section is located in the VAS Cloud Services main menu. In the “Personal Area” tab you can edit the company profile, user profile, change the password and view license information. If you want to try the advanced version of the GUI, just click on “Request a license” button. Our support engineer will give you the access to test version which you can try to use triggers and advanced user reports.
Request a license

Advertising Section

Let us move to the VAS ADS Advertising tab. The partnership service is connected here from VAS Cloud. Once connected, enable list downloading on one or more DPI devices. DPI will load information about which banners to display on which resources. Enabling this option requires a restart of the DPI.
Enable the service

You can check the settings in the “Service Control” — “Services” — “Advertising and Ad Blocking” section. In this section you can download the resources on which ads can be displayed, and a content server from which banners are taken. You will need to restart the service, because this parameter is contained in the main configuration file.

It makes sense to enable advertising for subscribers who have logged in to public Wi-Fi (“Service Control” — “HotSpot” — “Subscribers Services Customization” — “Advertising — Yes”).

Statistics and Accruals

The Statistics section provides daily statistics on the number of impressions and clicks, as well as the number of leads generated on the advertiser’s side. You can select a specific period of time. Approved leads converted to a purchase are updated daily and displayed in the “Commission” bar.

In the section “Accruals and payments” you can request a withdrawal of earnings from your personal account. This request is received and handled by the technical support of VAS Experts. This section contains information about earnings from advertising, transfers between accounts, withdrawals and payments.
Statistics
The VAS Cloud service is automated: the operator is required only to register in the personal account and switch on the option to display ad banners.